About Rooh

About The Brand

Rooh Couture was born from memory, legacy, and love. Founded by sisters Rohama and Maira, the brand is rooted in a deeply personal story — of wearing their mother’s garments years later and finding them just as beautiful, just as intact, just as meaningful. In a world of fast fashion and fleeting trends, Rooh Couture stands for permanence.

Each piece is created with the intention of outlasting seasons — and living long enough to be passed down.

This is not fashion made for a moment.
This is fashion made for memory.

Our Philosophy

We believe luxury is not excess. Luxury is longevity.

At Rooh Couture, fabric is never compromised. Craftsmanship is never rushed. Every silhouette is thoughtfully designed and constructed using premium-grade materials that rival the finest in the industry.

We do not compete in volume.

We compete in value.

Our garments are designed to hold their structure, their finish, and their soul — long after the season has passed.

Craftsmanship & Quality

Our fabrics are carefully sourced for durability, drape, and finish. We work with high-grade silks and refined materials that age beautifully rather than deteriorate.

Each piece is treated as an heirloom in the making.
Because true luxury should not fade.

From our heart to your Rooh.
Every garment carries emotion — designed by us, created for you.